Tuesday, June 5, 2012

Northern Cape targets Namibian tourism

Windhoek - The Northern Cape Tourism Authority will return to the Namibian Tourism Expo this week to showcase the unique tourism offerings of South Africa’s largest province.
The destination marketing organisation will attend this highly popular exhibition from June 6 - 9 to once again forge valuable relationships with tourism role players from neighbouring countries and around the globe.
The Northern Cape forms an integral part of the Cape-to-Namibia route as the Namaqua and Green Kalahari regions are en-route for travellers to Namibia.
“The Northern Cape is an essential gateway to Namibia and offers travellers the ideal opportunity to explore the truly exceptional natural and cultural offerings of the province. We have a mutually beneficial relationship with our tourism partners in Namibia as this allows us to further engage with an already existing audience.
“In terms of value for money and the diversity of outdoor and adventure experiences, the Northern Cape is undoubtedly unique,” stated Dianna Martin, General Manager: Marketing and Promotions with the Northern Cape Tourism Authority.
A number of tourism regions, namely Green Kalahari Tourism and Namakwa Tourism, will join the Northern Cape Tourism Authority at stand G23 in the Gourmet Hall.
Upington is at the epicentre of the Green Kalahari region, which is home to the mighty Orange River, the impressive Augrabies Falls and the Kgalagadi Transfrontier Park.
The Namaqua region is world famous for its flamboyant floral kingdom, which is considered to be the richest bulb flora arid region in the world, as well as the rugged |Ai-|Ais Richtersveld Transfrontier Park and the best star-gazing on earth at the South African Astronomical Observatory in Sutherland.
Several SMME operators from the Northern Cape, including Aukwatowa Tours and Tata Ma Tata Tours, will also join the show as part of the NCTA’s ongoing commitment to promoting sustainable development of tourism partners in the province.
Other tourism partners and role players sharing the stand include Boundless Africa, Umkulu Safaris, Orange River Wine Cellars and several route partners; the Kalahari Red Dune Route, the Quiver Tree Route and Richtersveld Route.
Visitors to the Northern Cape stand will be able to explore numerous reasons why the province is a must-see on any travel itinerary.
The unique flavour and flair of this vast province offer a truly remarkable holiday destination with unforgettable, enriching experiences ranging from cultural encounters to great weather, amazing adventures and natural beauty and wildlife.
All this is encompassed with the innate sense of being embraced by community and the indigenous warm hospitality of the province.
The Northern Cape has proven itself as a mecca for adventure and extreme sports and will not only be hosting the prestigious Maloof Money Cup skateboarding world championships for the next four years, but will also be the venue for the Bloodhound Supersonic Car world land speed record attempt in 2013 and 2014.
It was extremely proud to further announce a new event, the first-ever annual Speedweek Club event in Africa for both vehicles and motorcycles. It will be officially known as the Kalahari Desert Speedweek and will be held on Hakskeenpan from Sunday Aug. 5 2012 to Saturday 18 Aug.

Derived from: New Era

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